Guest article written by Sharon Westin-Shaw, Sharon Westin-Shaw Graphic Design

There are many things you need to be sure of when commissioning a designer to create a logo for you. After researching your designers, you should feel comfortable that their style of work, hopefully seen in a comprehensive portfolio, is in line with how you envisage your logo. You should also immediately feel comfortable with the costs associated with your logo design. Most designers will have various packages available so research what they include and find the right one for your needs and budget. There is no point going for the premium package if you have a very clear idea of what you want and therefore won't need a multitude of concepts and revisions. 

Some questions that may help you when you first make contact include: 

• Will you retain the copyright once the logo is finalised?
• What files does the designer provide once finalised? The minimum you should request are the original vector file with fonts in place (.ai or .eps), one with fonts outlined, a high resolution JPEG and a transparent PNG for web use.
• How many concepts and revisions do you get for your money (usually outlined in the packages) and what is charged if you go over that amount.
• Does the cost include a style guide? A style guide, even a basic one, is a great asset as it shows you what fonts and colours are used in your logo, the various colour breakdowns for print and web, what files are used for what applications, eg. newspaper, web, etc.
• How long will the process take?

The best advice I can give is to research, research, research. Firstly, what type of logo you want and then your designer. The more detail you can give your designer, the better the outcome. This should also lower the cost by using only the amount of revisions specified in your initial quote. Discuss your target market with your designer as they will know how to reach your market and be able to create a logo that sends out a clear message. Colour will also play a major role in your logo. Your favourite colour is not always the best choice so again, do your research and ask your designer.



Sharon Westin-Shaw Graphic Design is focused on providing high-quality design, service and customer satisfaction at competitive prices.