Written by Alli Price
I have been thinking a long time about getting car signage for my business. It took me a long time to decide as I was always going back and forth between the negatives and positives.
The negatives being that I couldn’t stop envisaging getting hate emails from someone after I cut them off on the road somewhere and I would have to stop all bad habits in the car i.e. picking my nose and squeezing pimples in the mirror at traffic lights.
However, every time I thought I’d made the decision not to go ahead, the positives would rear their head; a one-off payment for round-the-clock advertising (advertising that couldn’t be ignored as people were parked right behind it) what’s not to like?!
So I took the plunge and got it – and I love it. It looks crisp, clean and professional (get a proper designer to do it so it looks that good) and, if you can, get more than a magnetic sign on your door from Vista Print. (I don’t know about you but every time I see one that’s a little old or stuck on crooked, it just doesn’t do the brand justice.)
And how has it worked? Well, the other day I had a mum pull up next to me asking about the biz – so that was fab! But it’s not about on-the-spot sales but about brand awareness and I drive my car everywhere.
And the negatives? Well, not what you would imagine. It hasn’t been too hard resisting the nose or the pimples but the signage isn’t exactly ideal for driving conditions. This is what it looks like from the inside (thankfully, you get used to it pretty quickly):
However, as I have a fairly flat rear window and no windscreen wiper on it, when it rains it pretty much sits in the signage and I have no vision whatsoever. I have become very adept at driving with my side mirrors!
So keep an eye out for me on the streets – and apologies in advance if I cut you off!
Cheers, Alli x
p.s. I’d love to know if you have signage, why you got it and how you feel it works for you